Get some PR for your biz

Knowing the difference between PR and advertising is essential. Without that knowledge you're wasting your efforts! To succeed with your own PR campaign you need a story; your message must be newsworthy, current and appealing to the readership of the publication you're targetting. If you're going to give it a shot, try not to send the same message to different publications – target your message to each readership and you’ll stand a much better chance of success. Choose your publications for a reason – start small and build up – make your mistakes with the minnows not the mammoths! Present your story on one side of A4 max and include an eye-catching photo. Be objective about what you're planning to send – if you were a journo – would you print it??? Send it on a Friday afternoon – chances are they’ll have had a long lunch and be desperate to fill next weeks columns!