Advertising to boost your biz?

If you're thinking an advert or two might give you that extra push your business needs to get the tills ringing, there's a few things worth thinking about beforehand. First, know the difference between brand and direct response advertising. Don’t even consider brand advertising unless you’ve got a budget the size of a Bengal tiger. Second, know exactly what you want your potential customers to do and make sure you ask them to do it in the ad! Third, choose your publication very carefully and speak to other advertisers in your sector to see if it's working for them. Then, make your advert as simple as ABC – get your potential customer's Attention, present the Benefits of choosing you and ask for Contact. Also, never advertise on the left hand side of a printed publication and fight with all your might to get your ad "above the fold". Finally, NEVER pay the published price for your advert!