Your elevator pitch

Imagine the future of your biz depends on you being able to describe or sell it to someone in the short time you spend with them in a lift from the ground to the fourth floor! Your success depends on getting into your short pitch – who you are; why you are a major factor in their future happiness/success/wealth; what only you can do for them and how they should get in touch with you. Once you’ve done that, you’ve got an elevator pitch – once you’ve got it, use it - it's particularly powerful in networking situations!