Your USP’s (unique selling points)

USP's are the unique reasons why your customers choose you and not your competitors. What are YOUR USP’s? Although this is probably one of the hardest questions you’ll face in your business, it's well worth the struggle of identifying them. Aim to identify at least 3. If you’re really stuck, ask your customers! At the end of the day these are your biggest and most important selling points. Once you’ve identified them, get to know them (broadcast them whenever you get the chance!); get them on all your publicity; make sure they appear on your website before scrolling - treat them as your major message to the world!