Newsletters - good news or bad?

Did you know it costs six times more to make a sale to a new customer than to an existing one? The good news is that Newsletters are a great way to focus your marketing efforts on past customers. The bad news is that if your Newsletter is dull or doesn't address the needs of the recipient it'll do your biz more harm than good. In this day and age, don't even think about producing a printed Newsletter - it's not worth the investment. Produce a Newsletter that resembles your website and fire it out by email. So, if you send (or are planning to send) a Newsletter, make sure it's interesting to your audience and make it as personal as you can. Final tip on Newsletters, NEVER, EVER send them on a Monday - they're sure to end up in the deleted file!