Your offering

Have you ever stopped to ask yourself what you’re “actually” selling? Yes, you may well be selling website design services or holiday accommodation, but in your buyers mind, your offering is often something very different. Buyers associate qualities or benefits to your offering that makes it stand out in their minds from the competition. Have you identified these essential elements of your offering (by consulting with your clients if needs be)? Do you make those essential elements clear in your publicity material? When your offering changes, do you change your publicity messages? Could you package your offering to add more value? Could you use different distribution channels to make your offering profitable to a wider market?