Define your niche!

Some business people think niche = negative, a restriction to where they can take their business. Generally speaking, in small business the opposite is true. If you can define your niche accurately and target your message directly to their needs, niche marketing will give you even more power to your business elbow. To define your niche, ask yourself: What do my buyers have in common?; How do I differ from my competitors?; What are the unique benefits I offer and What do I offer over and above the standard? Don’t try too hard with this one; the best answers are usually the ones on the tip of your tongue!