Fancy a go at email marketing?

First and most importantly, get the permission of the recipient. Second, make sure your email has a “hook”: a good reason for being sent. Get your hook into the first couple of sentences and continue the theme throughout your email. Be succinct, keep your email short. State your most important facts first: some readers won’t scroll! Allow plenty of “white space” so your email is easy to scan. Write in the first person and personalise your email as much as possible. Avoid excessive use of capitals and exclamation marks: they are just “noise” for the reader. Always offer an option to “unsubscribe”; finish with a captivating p.s..and finally make sure you follow your email up - otherwise it's effort wasted!