Do you adopt a “one size” marketing strategy?

Whatever your business, there’s sure to be more than one “type” of buyer for what you offer. If you adopt a “one-size fits all” marketing strategy you’re highly likely to be missing out on what might be meaningful business. Hunter wellies are a great example. Hailed as the country-folks' boots for decades, they suddenly realised that it’s not the wildest idea in the world for townies to wear them! They changed their colour range, showed townies in their products and saved their company. OK so they had the advantage of Kate Moss, knee high in mud at Glastonbury, but most businesses can pull in new markets by implementing only minor changes to their strategy.