Who do you test your ideas on?

Although life is full of ups and downs, we all have moments when we think we’re invincible! In business these moments can be extremely dangerous! Although it would be completely "off the wall" for most small businesses to spend thousands on research before launching an idea, it’s absolutely essential that you don’t invest your life savings on a hunch that you haven’t tested at all. Criticism is one of the hardest things to face, but objective, constructive criticism could save you an absolute fortune. Even if your business is up and running it’s worth re-testing your offering to see where improvements can be made. Ask people's opinion! At the end of the day, if people you respect can’t find any potential improvements in your offering, they’re probably being too polite – it might be time to find some new bods to test on!