Your position

Positioning in marketing is all about where people perceive your business in relation to your competitors. Where you position yourself will affect not only the success of your business, but your whole marketing strategy. There’s no point aiming to be the “thinking man/woman’s” product/service and then adopting a communication strategy that sounds as if you’re speaking to kids! It sounds obvious, but like all things, it’s worth testing. Image is extremely important here too. What does your image say about your position? What do your sales force (even if it’s just you) say about your position?