Do you have a squeeze page?

A squeeze page is one web page which is used much like offline direct response marketing to help you develop a list. A good squeeze page will reassure the visitor that their details will not be abused and will make clear to them what they’ll get in return. This page is pure sales: it’s a teaser page, with your best success stories presented in their full glory, to entice people into your kingdom! A well designed and optimised squeeze page will give you prospects for a range of selling and cross-selling activities. The one thing to be sure of here is that you give what you’ve promised; otherwise you’ll be ignored by your contacts and penalised by the search-engines!