Tuesday, 18 August 2009return to home page

Do you frequent "niche forums"?

Participating in niche forums or message boards is a great way to promote your business. These are places where like-minded people with similar needs get together online to solve their problems. They share a common interest and want to help each other. Many forums will let you have a link to your website in your sign-off. That said, it’s important to respect the rules of the site you’re using – becoming a spammer will do you more harm than good!

Sunday, 9 August 2009return to home page

Don’t fight the market

...and where it is in its life-cycle – you will lose! If you are operating in a mature market and you continue to try to launch as if your product/service is new or innovative, you’re knocking your head against a brick wall. You can re-develop or re-package products/services to look more up to date, but if you’re seeing sales declining as a result of the maturity of your marketplace, it could be time to be moving on to your next idea!