Do you blog?

Blogging is a great way to show that you know what you’re on about; or to share information. Blog sites can be created totally free of charge. That said, the most effective way to use a blog to promote your biz is to have it integrated into your site. That way, everyone who visits your blog, visits your site too – in turn helping you climb the Google ladder. Once you’ve set up your blog, make sure it’s full of your personality – there’s few things worse than a boring blog! Make sure you blog regularly and over a long period otherwise your effort is wasted. Keep your posts relatively short and let people make comments if you can.

What percentage of your website visitors convert to leads?

In order to answer this question, you absolutely must analyse your site traffic. This is easily done and will be explained to you by your web designer. For now though, lets assume you know you have 10 visitors per day to your site, so that’s roughly 300 per month. Sounds OK, until you count the number of times your phone rings or your email has pings to tell you there’s a client (or potential client) wanting to investigate your offer further. If you have 300 visitors and 1 contact, today’s the day to ask yourself: “why?”. Look carefully at the overall image of your site; your offering; your prices; your competitors. If needs be ask friends or clients (who are prepared to be brutally honest!) what they think of your site – it’s time to take action.