WEBSITES THAT WORK

WEBSITE DESIGN

It's now (pretty much) expected that a business should have a website. In the past, any website was thought to be better than none at all. Research shows that this is no longer the case. The bottom line is that only a great website is really worth the time and effort it’ll cost you.

If you've decided you need a website, we’ll help you make sure your website meets your business and financial objectives. What's more, we tie our Website Design skills together with our Marketing Knowledge to help you work out: how best to plan your site; how best to use your site; how best to promote it and most importantly: how to get the most from your online investment. Contact us now to discuss your online project.

If you've already got a website that's doing nothing to help you grow your business, we'll work with you to decide what needs to be done to turn it around to achieve your objectives. Contact us now for a FREE, no obligation Website Review.

Remember, you don’t need to be local to work with LimeGray, we have clients all over the world!

COPYWRITING

You only get one chance to make a first impression: particularly on the web. Think about it: there's no embarrassment clicking off a site that doesn't "grab you" (unlike face to face where people tend to be a tad more polite). Because of this you need to make sure your message packs a punch.

Qualified in Communication and Marketing and a regular writer for websites, brochures and The French Paper, we are totally up to date with the psychology of what works and what doesn't work communication-wise. Even if you're designing your site yourself, we can help you with the content.

SOCIAL NETWORKING

The likes of Twitter, LinkedIn and Facebook are easy-to-use online marketing tools which require only time as an investment.

As a small business owner, social networking can add personality or create a “buzz” about your business or your product. It can also help to generate traffic for your website; create incoming links (thus helping your search engine ranking) or simply act as a gate-way to making contact with like-minded people.

If you’d like to know more about social networking and how it might help you grow your business,
contact us.

TRAFFIC REPORTING & ANALYSIS (visitor behaviour).

Whether you're selling a service or promoting a product, you must be certain that your website is working as hard as it can. Of course you know how many contacts (or sales) you get from your site: but do you know how many people visit your site each day; which pages they visit; how long they stay and at what point they leave? This information could be fundamental to turning your business around.

Imagine a supermarket with the aisles full of people looking, but nobody at the checkout. Hard to imagine? Many websites are exactly like that - lots of visitors, but virtually no contact or selling. This is often unknown to their owners because they don't look at their traffic. Even hugely successful businesses have made improvements to their bottom line thanks to a bit of Traffic Analysis. Let us de-mystify the statistics relating to your site and help you make the most of your online investment.

GOOGLE ADWORDS

Imagine the possibility of putting an advert in a leading magazine or newspaper, but only paying for it if people take a closer look. Hard to imagine? Google (arguably the most relevant search engine in the world) gives you the opportunity to do just that! You can target your promotion and control your budget in ways you will find beyond belief with Google AdWords.

Google AdWords is particularly effective for small, niche businesses, operating on a limited budget in a competitive marketplace. If you fancy trying Google AdWords, we can either show you how or do it for you. Contact us now to get your business running with "the big boys" today.

SEARCH ENGINE OPTIMISATION (SEO)

Having a great website is just the beginning. Once you've got it, your potential customers need to be able to find it!

We use the most up to date techniques to ensure the sites we design are strongly equipped with the tools to compete in the top listings on the major search engines. We keep ourselves fully up to date with the ever-changing search engine rules, thanks to a highly structured programme of Continuous Professional Development. That said, we'll never give you false hopes about what is realistically possible!

If you've got a site that's not being found, contact us to find out more about SEO.

FREE WEBSITE REVIEW

If you've got a website but you feel it's not doing what you'd hoped, why not take advantage of our FREE Website Review.

Fully up to date with what works and what doesn't work on the web, we can look at your site with the eyes of a potential customer and the knowledge of a professional website designer. While we'd never recommend that you try to update your site every time something changes in web-world, we do recommend that you give your website a bit of an MOT from time to time.